UVA Cav Daily Article Feature
“I’ve always loved fashion and I started making my own jewelry in 8th grade … There would be mornings before school where I was making a necklace to match my outfit,” Brachmann said. “In high school … I went my own direction with [the business] and sold to people I was friends with, random people, friends of friends … People would see their friend wearing something [I made] and be like ‘Oh, that’s cute, where’d you get it?’”
Hoo You Know: Selling Jewelry and Ambitious Goals
"A piece of advice that I’ve found helpful as a business owner and a student looking for jobs is to set ambitious specific goals. Setting measurable goals will not only serve as motivation, but it also provides a clear roadmap for progress and helps you track achievements over time.
Prior to last semester, I set very specific goals for growing my brand with the “Funky Five” from my entrepreneurship class. We set three goals: get featured in at least 2 Charlottesville businesses, maintain a 50% profit margin, and generate at least $6,000 in profit.
We ended up getting featured in 4 businesses, consistently hit a 65% profit margin, and generated over $8,000 in profit."